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Introduction - SCU


this is
a story worth telling.

To attract key prospective students to apply for undergraduate admission to Santa Clara University, our creative agency developed a recruitment campaign—presenting the compelling story the university deserved to tell.


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Introduction - SCU


this is
a story worth telling.

To attract key prospective students to apply for undergraduate admission to Santa Clara University, our creative agency developed a recruitment campaign—presenting the compelling story the university deserved to tell.

Santa Clara University

Undergraduate Admissions Campaign

From the day they’re first assigned a locker code, to the dawning of cap and gown, a high school student will receive hundreds of different recruitment pieces from colleges and universities around the nation—all with similar messages: “Be a changemaker.” And that makes sense. Kids want to graduate from college and make change, for good. But only one university has spent the last 150 years inventing change, from the heart of the most innovative place on earth: Silicon Valley. That school is Santa Clara University.

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Campaign Goal - SCU



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Campaign Goal - SCU


Campaign Goal

The goal of the campaign was to build both brand awareness and brand value for the university, by presenting an honest and accurate representation of undergraduate student life.

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Strategic Idea - SCU


Strategic Idea:
“go anywhere,
from here”

Choose Santa Clara University and your possibilities become limitless. Whether your life's path leads through our own backyard—Silicon Valley—or elsewhere, you'll be prepared to go anywhere, from here.


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Strategic Idea - SCU


Strategic Idea:
“go anywhere,
from here”

Choose Santa Clara University and your possibilities become limitless. Whether your life's path leads through our own backyard—Silicon Valley—or elsewhere, you'll be prepared to go anywhere, from here.

SCU-spread_003.jpg

Outcome - SCU



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Outcome - SCU


Campaign Outcome

Guided by qualitative and quantitative research from SimpsonScarborough, we developed a messaging system to guide all communication, a 48-page plus cover viewbook, six additional campaign components that resonated with key prospective students at various stages of their college search and application process, and a campaign creative standards guide to help the university produce additional materials our creative agency wasn’t charged with developing.

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