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Introduction - Shawnigan


this is
a global advancement campaign.

Shawnigan Lake School set a goal to raise $40 million to transform its campus and secure its financial future—our execution did just that.
 


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Introduction - Shawnigan


this is
a global advancement campaign.

Shawnigan Lake School set a goal to raise $40 million to transform its campus and secure its financial future—our execution did just that.
 

 
 
 

Shawnigan Lake School

Global Development Campaign

Widely regarded as one of the foremost boarding schools in Canada and around the world, Shawnigan Lake School, approached its one-hundredth birthday and embarked on a $40 million centennial campaign to transform its campus and secure its financial future.

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Campaign Goals - Shawnigan



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Campaign Goals - Shawnigan


 

Campaign Goal

Convey the long-standing, guiding principles of a Shawnigan Lake School education, and celebrate the stories of current and past students, parents, and faculty members impacted by opportunities provided by the school—with a transparent vision for securing its campus and financial future.

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Strategic Idea - Shawnigan


Strategic Idea:
“building on strength”

Bring to life present-day stories of strength that exemplify the school's century-long legacy of dedication to providing students with an education that encompasses the mind, body, character, and spirit.


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Strategic Idea - Shawnigan


Strategic Idea:
“building on strength”

Bring to life present-day stories of strength that exemplify the school's century-long legacy of dedication to providing students with an education that encompasses the mind, body, character, and spirit.

shawnigan-preso.jpg

Outcome - Shawnigan



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Outcome - Shawnigan


Campaign Outcome

Our creative agency developed a messaging strategy to help the committee and board launch and guide the centennial campaign. We then wrote the global development campaign's long-range plan (statistical analysis and expenditures). From there, we created the campaign brand identity, development presentations, and case statement. We also designed committee letterhead, note cards, and business cards to use for personal correspondence.

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