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Introduction - UP - Brand


this is
a university’s refreshed visual identity.

115-year-old University of Portland—guided by the Congregation of Holy Cross—deserved a logo and visual identity that felt less like The Vatican and more like the hip city across the river.


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Introduction - UP - Brand


this is
a university’s refreshed visual identity.

115-year-old University of Portland—guided by the Congregation of Holy Cross—deserved a logo and visual identity that felt less like The Vatican and more like the hip city across the river.

 
 
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University of Portland

Logo and Visual Identity Refresh

Our creative agency was hired to be the gatekeeper of the University of Portland brand. Over the course of our seven-year relationship we've refreshed the university's brand identity, developed admissions recruitment campaigns, created sports venue environments, and redesigned the website; you name it, we've done it.

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Campaign Goals - UP - Brand



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Campaign Goals - UP - Brand


 

Assignment Goal

Reposition, realign, and refresh the university's visual identity program into a highly sophisticated brand that appeals to prospective students, alumni, donors, and the business community.

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Strategic Idea - UP - Brand


Strategic Idea:
“historically hip”

Create a modern identity inspired by the classic elements of the outdated logo.


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Strategic Idea - UP - Brand


Strategic Idea:
“historically hip”

Create a modern identity inspired by the classic elements of the outdated logo.

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Outcome - UP - Brand



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Outcome - UP - Brand


Assignment Outcome

Our agency developed a comprehensive brand identity guide to help ensure a seamless communications environment. The guide provides a how-to for an accurate application of the logo, understanding the literature grid systems, and when to use the various approved color palettes to evoke the desired emotion. Our work has proven to be a valuable asset in helping the university build brand value. Our far-reaching involvement has included the brand identity, advertising, undergraduate and graduate admissions campaigns, development and advancement, environmental graphics, and interactive design and development.

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