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Introduction - UP


this is
a record-setting advancement campaign.

Our agency guided the creative strategy and design of this $182 million RISE advancement campaign, which would also produce the most successful outcome in Pacific Northwest history, for a private university.


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Introduction - UP


this is
a record-setting advancement campaign.

Our agency guided the creative strategy and design of this $182 million RISE advancement campaign, which would also produce the most successful outcome in Pacific Northwest history, for a private university.

 
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University of Portland

advancement Campaign

Our creative agency was hired to be the gatekeeper of the University of Portland brand. Over the course of our seven-year relationship we've refreshed the university's brand identity, developed admissions recruitment campaigns, created sports venue environments, and redesigned the website; you name it, we've done it. It only made sense for us to guide the creative strategy and design of their most comprehensive advancement campaign.

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Campaign Goals - UP


 


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Campaign Goals - UP


 

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Campaign Goal

Showcase the diverse stories of students, faculty, and alumni who have helped elevate the University of Portland to unprecedented heights. Memorialize achievements and communicate how it continues to be instrumental in stewarding soaring visions. Make clear how the institution must grow and that its legacy can only be ensured through the generosity of its community.

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Strategic Idea - UP


Strategic Idea:
“rise”

Bring to life the compelling stories of students, faculty, and alumni who have elevated University of Portland to national status—and understand the urgency to guarantee its continued ascension.


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Strategic Idea - UP


Strategic Idea:
“rise”

Bring to life the compelling stories of students, faculty, and alumni who have elevated University of Portland to national status—and understand the urgency to guarantee its continued ascension.

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Outcome - UP



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Outcome - UP


Campaign Outcome

The RISE campaign exceeded its goal by almost $7 million making it one of the largest funding campaigns ever for a Pacific Northwest private college or university. Our work also received a Grand Gold Award from Council for Advancement and Support of Education (CASE) Awards Program that included the design of the campaign's identity, case statement, literature for scholarship and planned facilities, website, newsletter, gala promotion, and advertising.

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